a bold serif display typeface
Grantig is a bold serif display typeface. Inspired by the opening titles of old western movies, the genre of western slab serifs has been translated into a modern context and adapted to today's needs. As a result, it breaks free from the chains of its genre and opens up to many themes.
With its massive serifs and strictly rounded curves, it comes particularly close in character to the grumpy Western heroes of days gone by, always in the presence of his two leaning companions, Slant and Backslant.
With Grantig, it is particularly easy to create eye-catching and type-accentuated headlines. Its expressive nature makes it particularly suitable for editorial, packaging and advertising.
The Grantig family has a total of 3 styles. Regular, Slant and Backslant.
The Grantig family has a total of 482 glyphs per font and includes a lot of Open Type Features like alternates, arrows, figures and many more.
The Stylistic Sets give you the opportunity to choose the best look & feel for your projects.
The Design Process
As a child, I spent many hours in front of the TV, admiring the classics of the earlier Western films. I was lastingly impressed by the opening credits with their slow camera shots over the barren and rocky landscapes, with the names of the protagonists written in western-style slabserif fonts. Nowadays, these films can be criticized for their stereotypical portrayals, but from a cinematic and especially typographic point of view, they made an early influence on me. To draw my own western slab serif was therefore somehow an obvious choice. At the same time, I didn't want to draw an "old" typeface, but rather bring the genre into the modern age and adapt it to today's needs. By modernizing it, it should escape its old Western mustiness and open up to many themes. Deep inktraps, fine details and modern rounded curves have therefore become an important feature of Grantig.
Grantig is the German word for grumpy. But why Grantig? The barren landscapes in the opening titles were usually followed by close-ups of the grumpy-looking protagonists focusing on a distant target. That sounds like a super derivation - doesn't it? But maybe you shouldn't give these "heroes" too much space. Because you could also say that it took me a really long time to come up with a name this time, and over time I got grumpier and grumpier with every brainstorming session. Until one day, out of spite, I simply wrote „Grantig“ in the font and the whole picture and sound suddenly seemed very coherent. So that's how it was supposed to be.
When the majority of the letters were drawn, I thought about drawing a thinner version to be able to generate a more extensive family. However, the thin letters didn't look very coherent and I would have had to make some compromises in the bold letters, which I didn't like. Therefore, I quickly dropped this idea and concentrated on this one style. But to get more variance, I drew italics in both directions, to the right and to the left. This makes the small family of three styles a varied tool for very expressive and font-emphasized headlines and logos.
Licensing & Pricing
Ardena is starting at 25,-€ for a single style (desktop & web) for 1-3 users.
The family package (desktop & web) is starting at 50,-€ for 1-3 users.
Retailers may vary. Further license variations are available on request.
Our own shop is currently in the making. Until it is done, you can contact us directly, if you like to purchase a font or a whole family. Just write an e-mail to email@example.com and let’s talk about your needs and the pricing.
If you are a student (currently enrolled at a college or university) and like to use our fonts for your projects, we will offer you a 80% discount. We would love to see your projects with our fonts. Just write an e-mail to firstname.lastname@example.org and let’s talk about your needs and the pricing.
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